Dr Justin Bengry - HistFest 2018

Dr Justin Bengry

The Unexpected History of the Pink Pound



Marx Memorial Library, 37A Clerkenwell Green, London, EC1R 0DU

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In the 1970s and 1980s an increasing variety of openly gay-oriented newspapers, magazines, clubs, and bars appeared, but it was not until the 1990s that terms like the ‘pink pound’, ‘pink dollar’, or ‘pink economy’ gained a foothold in marketing theory, criticism, and texts. In this talk, Dr Justin Bengry argues that the ‘discovery’ of the gay and lesbian market in the last few decades has in fact obscured a long history of dynamic relationships between business enterprise, (queer) consumers, and the ‘selling’ of queerness and homosexuality throughout the entire twentieth century. This fascinating talk redresses this omission and explores the discussions of homosexual desire and experiences in the commercial mainstream.

This event takes place within our London Festival Hub. Our Hub venues are all within a 5-minutes walking distance from each other so you can easily travel between talks. Remember: there's a 20-25 minute break between each talk to make it as easy as possible to get to the talks you like.

A limited allocation of discounted tickets is available for recipients of Universal or Pension Credit, full-time students and those under the age of 16. Concession-priced tickets are sold on first-come-first-served basis, and once sold no further tickets are available by any method of booking. Concession prices may not be applicable on top price tickets for certain events. Please note discounts cannot be combined and you will be asked for suitable identification.

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